THE PRCA TRADEMARKS
Five general rules apply to the use of the PRCA trademarks on printed materials.
The PRCA trademarks may be used on any material promoting your rodeo as long as
the material is not displayed on merchandise that is going to be sold. Written
permission must be obtained from PRCA Properties before merchandise bearing the
PRCA logo can be offered for sale. The PRCA strictly guards the use of its
trademarks because misuse could undermine the Association and the reputation
behind its high-quality productions.
- The purpose and benefits of using the PRCA Trademarks to promote your sanctioned
- The PRCA Trademarks are a marketing tool designed to promote professional rodeo.
- The PRCA Trademarks inform the public, therefore, potential ticket-buyers, that
your rodeo is sanctioned by the Association.
- Using the PRCA Trademarks guarantee your spectators will see only the best
professional cowboys and rodeo livestock.
- Using the PRCA Trademarks identifies your rodeo as a cut above the many hundreds
of non-PRCA sanctioned rodeos in the United States.
- By using the PRCA trademarks properly, committees safeguard their own interests
as well as the PRCA's.
- The PRCA Trademarks may, and should, be used on all of the following print media
The PRCA Trademarks should appear on every printed promotional item, excluding
merchandise intended for sale. As a general rule, the logo is best displayed
when centered and near the bottom of the item.
- All committee newspaper and magazine ads.
- All press releases.
- All program inserts.
- All personnel identification badges.
- All rodeo tickets.
- The Trademarks may, and should, be used on larger displays
When using the PRCA Trademarks on large displays, it should be prominent, and
clearly separate and distinguishable from other symbols.
- Billboards and other large signs.
- Bumper stickers
- Using the PRCA Trademarks in broadcast media is extremely easy and beneficial
- In a radio broadcast or advertisement use "Professional Rodeo Cowboys
Association" or "PRCA."
- In television advertising use the printed logo and the phrase "Professional
Rodeo Cowboys Association" or "PRCA." Using the PRCA Trademarks identifies your
rodeo with quality. Television advertising allows the opportunity for visual and
audio logo use, and the PRCA trademarks can easily be adapted for visual use on
a television screen.
- The correct use of written versions of the PRCA Trademarks in all media
- Professional Rodeo Cowboys Association in the first reference and PRCA in
- PRCA ProRodeo as a shorter alternative.
- ProRodeo Hall of Fame and Museum of the American Cowboy in the first reference
and ProRodeo Hall of Fame in subsequent references.
- Wrangler National Finals Rodeo in the first reference and Wrangler NFR in
- ProRodeo Sports News in the first reference and PSN in subsequent references.
- Rules for using the PRCA Trademarks and Logos
- Always leave appropriate space between the trademarks and other elements, such
as type, illustrations and the border around the visual display area.
- ALWAYS avoid placing the logo against a textured background and Do not add
shapes to the logo. Such applications destroy the logo's simplicity and visual
- ALWAYS provide adequate contrast between backgrounds and the colors of the PRCA
Trademarks. The symbol and/or logo should never be screened (made to appear very
light or run as a background) without careful consideration. Heavy screens can
cause uneven color and ragged edges.
- ALWAYS avoid intersecting the PRCA Trademarks or logo type or symbol with color
panels. Backgrounds within the border of the symbol must be one color.
- ALWAYS have the PRCA symbol photomechanically reproduced from an approved copy.
The symbol should not be redrawn, reproportioned or otherwise modified. Official
colors are Reflex Blue and Pantone Red (PMS 179), but reproduction in black or
black-and-white reverse is permissible.